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Encouraged by the success of the Cloudscape Europe series, now in its seventh year, the EU Brazil Cloud Connect project was delighted to roll-out the first edition of Cloudscape Brazil on 20 October 2014 in Rio de Janeiro.
Web entrepreneurs, start-ups and ICT-savvy SMEs are the innovators taking new products and services to market, creating new jobs and boosting economic growth. Both Brazil and Europe are making significant investments to create a healthy environment where new businesses can flourish. Cloudscape Brazil connected the Start-up Brasil programme with Start-up Europe, offering a showcase of innovative entrepreneurs using cloud computing and helping identify potential new co-operation between Brazil and Europe.
But it doesn’t stop here. The business connection included Wayra, Telefonica’s startup accelerator, and other large companies like IBM, Microsoft, Engineering and Indra Brazil. This is very important for identifying how EU Brazil Cloud Connect can enable the creation of new applications for the cloud by innovative entrepreneurs. The Welcome Cocktail offered a more informal setting to pursue new opportunities that Cloudscape Brazil has played such a big part in identifying.
A key feature was the cloud strategy for Brazilian research and education networks (NREN) led by Rede Nacional de Ensino e Pesquisa (RNP). RNP is now speaking to cloud service providers and Start-Up Brasil on future collaborations to further improve its service offer. RNP also explained how it has benefitted from best practices in Europe in developing the kind of cloud-based services that educational and research institutions need and want.
High on the agenda was the ambition to shape cloud developments in both Brazil and Europe by bringing insights into current market trends, challenges slowing down mainstream adoption of cloud services and best practices to address them. Better policy and more informed consumer choices are essential to build trust, as well as to ensure safe and fair contracts and a level playing field for the supply side. Cloudscape Brazil set the bar high on serious policy issues around taxation, bandwidth, energy pricing and data protection, which are slowing down cloud adoption in Brazil. These issues can now be part of the EU-Brazil policy dialogue in November 2014.