Description and Scope

Much effort of EU funded projects goes into developing the technological aspects of products and project outputs. However, a corresponding amount of support activity is vital to bring those outputs to market providing an organic sustainability plan and an exploitation strategy. Within the context of sustainability and exploitation, ‘Market Readiness’ is defined as the process by which a consortium ensures that their project outputs are ready to go to the market. Research and innovation projects are usually set up to find a solution for a need. Early-stage exploitation planning should be a vital part of a project’s activities. To identify the timing for such a decision, a market-based mechanism is relevant. Market-based mechanisms offer advantages to other regulatory approaches providing decision-makers with a holistic view of a project’s maturity in a simple way - with a single score. It offers decision-makers a faster way to assess, measure and support technology projects. This webinar gives key advice to improve your project market readiness by sharing tips and best practices from three H2020 projects that are an example of advanced market preparation: PROTECTIVE, GHOST and SMESEC.
The webinar is free of charge.

Who should attend

The webinar is open to all active CS&P projects that want to improve their marketing capabilities.

Main Takeaways

• Learn key factors for market-oriented exploitation;
• Find out what profiles you need in your project team;
• Learn the role of Intellectual Property Rights (IPR) management;
• Become part of our cyberwatching community;

See the full agenda here.

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