Brief description
CESSDA provides a full-scale sustainable research infrastructure enabling the research community to conduct high-quality research in the social sciences and help bring effective solutions to the major challenges facing society today. The infrastructure also facilitates teaching and learning in the social sciences.
Our role
Trust-IT is delighted to be continuing, with its assorted team of digital marketing & communication professionals its communication services in 2021 to the CESSDA Research Infrastructure ERIC. The strategy leverages on digital marketing activities set in motion in 2020, actively onboarding end-users for the CESSDA DC and DMEG, in close collaboration with CESSDA working groups and over 20 European Social Science Data archives.
- Foster further uptake of the two key products (DMEG) Data Management Expert Guide, as well as the (DC) Data Catalogue, for which trademarks were filed in December 2020.
- Showcase the CESSDA brand, and its added value for the member Social Science Data Archives, by giving them a stage with end-users.
- Ensure relevant and impactful Content production that emphasizes societal benefits.
- Support stakeholder engagement, with a focus on end-users. This will include gathering testimonials, writing of focused articles, interviews and video pills emphasizing user satisfaction.
Results
The 5 webinars of the CESSDA roadshow series, exploring global research challenges from COVID-19, migration to climate change, cancer and chronic diseases, and the circular economy, have all been a success, with their:
- 200+ registrants
- 140+ attendees
- 130+ new subscribers to the newsletter
- 30+ speakers
- 15 showcased user stories
Onboarding your target communities to ensure uptake of research solutions requires a structured approach, deep analytical skills and the design and implementation of communication and engagement plans made up of a mix of techniques and tools.
If you need to identify and build the perfect audience for your research activity and boost your community, contact us, we’ll be happy to help.
