Brief description

The VICINO project is the brainchild of 3 entrepreneurs who love their heritage and are passionate about the food and wine sector and care about the work of local producers. The main objective of VICINO is to exploit the technologies of the digital revolution to bridge the gap between producers and consumers by creating a gastronomic culture and raise the profile of companies behind the final product on sale. The name of the project - VICINO - aims to highlight the idea of closeness between producers and consumers, breaking down the barriers of distance.

Goals

Duration:
Sep 2020 to Mar 2021
Type:
Marketing & Tech Research
Web-based Solutions

Our role

COMMpla was contacted by VICINO in June 2020 and we were immediately very excited to start this new project. The request made by VICINO was not the creation of a simple online wine shop, but the creation of an innovative marketplace focused on creating a personalised shopping experience, on the creation of a community of food and wine enthusiasts and on the enhancement of the profiles of the various local producers. To bring this vision to fruition, COMMpla has taken care of VICINO's technical platform and marketing strategy implementation. COMMpla has created a brand identity in line with the company vision of closeness between producer and consumer. The brand identity has also been infused in the e-commerce user interface and user experience by exploiting the enormous customisation potential of the Prestashop platform. COMMpla has also overseen the creation of three phases of multi-channel marketing campaigns aimed at promoting the Marketplace on the main social networks and search engines:

  • Business model and value proposition creation.
  • Launch of the marketplace through the creation, engagement and conversion of relevant leads.
  • Customer loyalty building.