ADRA-e

Brief description

AI, Data and Robotics (ADR) are enabling technologies that will be key for Europe to respond to modern challenges including the digital transition, industrial competitiveness, and technological sovereignty. In order to exploit them in their full potential, it is essential that the multiple stakeholders being part of these communities overcome their heterogeneity and start a process of collaboration in terms of technology education, technology matching needs, fair and feasible regulation, and international technology standardisation.

In order to ensure a multi-stakeholder dialogue and create a unified community around ADR topics beyond each single domain, Europe has activated several initiatives which are acting together to work toward the objectives of contributing to the creation of a trustworthy, safe and robust AI, Data and Robotics, compatible with EU values and regulations. In this context, the Adra-e project will actively support the development of such ecosystem by closely collaborating with the Adra Association. 

Our Role

Trust-IT is the task leader of Communication, dissemination & exploitation and Development of Adra-e web platform and impact monitoring. The team is responsible for the following activities:

Implmentation and execution of communication, dissemination, and exploitation strategy

For Adra-e, Trust-IT is designing and implementing a coordinated communication and dissemination strategy running throughout the lifetime of the project. The main objective of the strategy is to create awareness about the work and results of the project and around the Adra Association around Europe.

Development, hosting and maintenance of the Adra and Adra-e web platform websites

Trust-IT is developing, in coordination with the other involved CSA AIonDemand, a UX and SEO-optimised public website that will act as the core of the communication and dissemination strategy of the Adra-e project. The website is the main platform that our community will use to gain detailed information and insights on the project's activities and results.

Trust-IT is responsible for the continuously update of the Adra-e web platform. This platform also hosts the main outputs that the Adra-e project is producing such as the ADR Awareness Centre, a set of cartographies, publications and other community tools and services.

In line with Adra-e's sustainability objectives, Trust-IT and Adra are collaborating on a complete revamp of the public face of the Adra website which will have the aim of making user navigation "user-friendly" giving more importance to the Adra vision and branding highlighting better its Working Groups and the Adra Members.  


Development of dissemination material and activities

 To disseminate Adra and Adra-e project's activities and results, Trust-IT is organising and executing various activities:

• Creation of the project's recognisable branding (PowerPoint template, Virtual call background, Twitter cards, Logo creation, etc).
• Creation of informative roll-up banners, flyers, and posters.
• Institutional videos production.
• Physical events video coverage.
• Video interviews with the consortium members.
• Videos per vertical sectors.
• Workshops, webinars, impact events, and online forums organisation.
• Social media community management and engagement.
• News articles creation.
• Newsletter creation and management.
• Pay Per Click PPC campaigns with the objective to broaden stakeholder reach, and increase subscribers, especially to the service-oriented items of the project.
• Community Building

Results

• Active suppport to the organisation of key events such as the AI Data and Robotics Forum series and the European Convergence Summit series.
• Enhancement of the Adra social media presence with more than 3.000 social media followers. 
• Strategic synergies with key players in the ADR ecosystem and continuous community building with more than 3.000 segmented users coming from events, webinars and dissemination activities.
• Design and development of the ADR Awareness Centre with more than 100 educational resources.
• Design, development and continous update of the Adra website.
   

Funding

ADRA-e has received funding from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement no. 101070336.