Challenge

To maintain its leading position in global science and innovation, Europe must ensure that its researchers and practitioners have the ability to preserve, locate, access, and process data within a trusted framework. This requires robust research data management services and ample storage resources, supported by a resilient, geographically distributed network throughout Europe. Such infrastructure is crucial for supporting diverse research communities and individual researchers, enabling them to drive advancements effectively across various disciplines.

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Solutions

The EUDAT Collaborative Data Infrastructure (CDI) provides a secure environment that empowers European researchers and practitioners across all disciplines to preserve, locate, access, and process data. Trust-IT spearheads the communications strategy, branding, event management, copywriting, and media relations for EUDAT CDI, contributing significantly to its operations and technical developments. As a key member of the CDI, Trust-IT enhances the platform's reach and functional richness, ensuring it remains at the forefront of research data management in Europe.

Results

Trust-IT has successfully amplified EUDAT’s visibility within its target communities, establishing a strong and recognisable brand in European research data management. Notably, Trust-IT has cultivated a substantial social media presence, with 4,800 followers, and leads the organisation of major EUDAT events, including the bi-annual EUDAT Conference and the Summer School. These efforts have significantly increased engagement.

Conclusions

Engaging your target communities effectively requires a structured strategy, deep analytical capabilities, and the implementation of comprehensive communication and engagement plans. These plans should employ a diverse array of techniques and tools tailored to your research activities. If you are looking to build and nurture the ideal audience for your research initiatives and strengthen your community's engagement, reach out to us. Trust-IT is equipped and eager to assist you in optimising your outreach and impact in the research sector.

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In Numbers
4800 Social media followers
200 Bi-annual hybrid EUDAT Conference attendees (onsite+online);
30 Bi-annual one week EUDAT Summer School onsite students;
1100 Newsletter subscribers

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