Challenge

Destination Earth is a flagship initiative of the European Commission to develop a highly-accurate digital model of the Earth (a digital twin of the Earth) to model, monitor and simulate natural phenomena, hazards and the related human activities.  The European Centre for Medium-Range Weather Forecasts (ECMWF) is one of three Entrusted Entities delivering Destination Earth (DestinE), together with the European Space Agency (ESA) and the European Organisation for the Exploitation of Meteorological Satellites (EUMETSAT), under the leadership of DG CNECT.

The challenge was to design, develop, and implement the new website for the DestinE initiative,  to provide easy access to information about the work and achievements of ECMWF in the Destination Earth initiative.

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DestinE website for ECMWF
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ECMWF
Solutions
  • Creation of stand-alone, multi-page website featuring distinct sections such as, about, news, multi-media, project pages, built on easy to use and adaptable CMS platform such as WordPress, with self-service functionality for ECMWF team to change content, content architecture and basic look and feel.

  • Responsive functionality, suitable for mobile, laptop, desktop, etc.

  • Graphic design development for look and feel of site to ensure web-optimised design

  • e-newsletter service setup with automated sign up

  • Content migration of news from current microsite www.ecmwf.int/destine 

  • Hosting of website, including regular backups and monitoring of server

  • Security implementation, issues and fixes, including a certificate SSL and additional security such as Cloudflare

Results
  • A content-rich website that provides seamless user experience and a scalable information architecture, a clear navigation pattern and incentivises users to learn more about the initiative
  • An extensive landing page that reflects the branding guidelines, provides clear and well structured information about the initiative and captivates users' attention
  • A modern Multimedia section with embedding functionality and tailor-made customisable webpages 
Conclusions

The DestinE website by ECMWF has been developed to showcase the work and successes of the organisation in a systematic and engaging manner, while following the best UX/UI practices.

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