EUCloudEdgeIoT


Brief description

As data becomes the new fuel of the economy and a key asset to address most societal challenges, the EU needs to invest in the creation of a seamless, secure, sovereign, and sustainable continuum of data collection, storage, and processing beyond the central cloud.

Next-generation edge computing and data technologies and infrastructures must not only be developed but also deployed and adopted by European organizations to enable the European single market for data and a Europe fit for the digital age. However, the speed of technology change is so fast that industry stakeholders are struggling to adapt to a multi-cloud infrastructure environment and to deal with the paradigm change created by a Cloud-Edge-IoT scenario.

EUCloudEdgeIoT’s vision is to realize a pathway for the understanding and development of the Cloud-Edge-IoT Continuum by bringing together and making cooperate, on one side, a wide range of research projects, initiatives, and suppliers of such infrastructures and, on the other side, the businesses and potential adopters of this new technological paradigm with the ultimate goal to contribute to the definition of the large-scale pilots envisaged by the European Commission.

EUCloudEdgeIoT is a joint effort of two Coordination and Support Actions (CSAs) which will work in coordination to reach the stated common goal, also by benefitting from the synergies and legacy of other existing EU projects in the domains of Cloud, Edge, IoT, AI, and connectivity

Duration:
Jun 2022 to Nov 2024 Ongoing
Type:
AI
Cloud Strategies

Our role

Trust-IT is the Communications, Dissemination, and Engagement leader of the CSA focused on understanding the market needs and industrial requirements for the development of the Cloud-Edge-IoT Continuum. We will contribute to achieving EUCloudEdgeIoT’s mission by applying our expertise in:

Plan for dissemination, exploitation, and communication

For EUCloudEdgeIoT, we will design and implement a coordinated communication and dissemination strategy running throughout the lifetime of the project. The main objective will be to create awareness about the work and results of the project and to raise awareness of the current and future Cloud-Edge-IoT demand-side landscape

Development, hosting and maintenance of a public website

We will develop, in coordination with the other involved CSA, a UX and SEO-optimised public website that will act as the core of the communication and dissemination strategy. The website will be the main platform that our community will use to gain detailed information and insights on the project's activities and results.
 
Development of dissemination material and activities
 
To disseminate the project's activities and results, we will organise and execute various activities:
  • Creation of the project's recognisable branding (PowerPoint template, Virtual call background, Twitter cards, Logo creation, etc).
  • Creation of informative roll-up banners, flyers, and posters.
  • Institutional videos production.
  • Physical events video coverage.
  • Video interviews with the consortium members.
  • Videos per vertical sectors.
  • Workshops, webinars, impact events, and online forums organisation.
  • Social media community management and engagement.
  • News articles creation.
  • Newsletter creation and management.
  • Pay Per Click PPC campaigns with the objective to broaden stakeholder reach, and increase subscribers, especially to the service-oriented items of the project.

Community Building

Based on the activities described, we will further leverage various communication channels and tools (website, social media, newsletters, PPCs) to reach out to a series of stakeholders who will be engaged and become an important asset to the project.

Do you want to learn more about how we can support you in building the perfect audience for your research activity and boosting your community?

Contact us!


Acknowledgements

The project has received funding from the EU’s Horizon Europe research and innovation programme under Grant Agreement no.101070571.