agrifoodTEF

Brief description

To foster sustainable and efficient food production, agrifoodTEF (the European Testing and Experimentation Facilities for Agrifood Innovation) empowers innovators with validation tools needed to bridge the gap between their brightest ideas and successful market products.

Built as a network of physical and digital facilities across Europe, the project provides services that help assess and validate third-party AI and Robotics solutions in real-world conditions aiming to maximise the impact from digitalisation of the agricultural sector.

Our Role

Trust-IT leads the communication and dissemination activities for agrifoodTEF. Our team coordinates efforts across 8 countries - Italy, Germany, France, the Netherlands, Belgium, Poland, Sweden, Austria, and Spain - to ensure a consistent strategy at both European and local levels, effectively reaching businesses and local farmers.

Our activities include managing social media channels and organizing events such as webinars and workshops. These events are designed to engage businesses and farmers interested in adopting digital tools to enhance their work.

Impact

agrifoodTEF aims to maximise visibility and impact by implementing a comprehensive dissemination and communication strategy. This strategy informs, engages, and consults key stakeholders and the wider public through multi-actor, multi-channel approaches tailored to target groups across Europe. Our Dissemination and Communication Plan and Strategy is monitored with a dedicated KPI tracker. Tracking results is crucial to measure the effectiveness of our strategies, ensure we are reaching our target audience, and continuously improve our efforts.

Funding

agrifoodTEF has received co-funding from the European Union's Digital Europe Programme under the Grant Agreement no. 101100622.