Brief description

MIDI EQUIPMENT S.p.A is the Italian official distributor of Takeuchi. Since April 2019, MIDI EQUIPMENT has entrusted the management of its online presence to Trust-IT through the development of a dedicated website and a monthly digital communication strategy to increase its users’ community engagement.

Duration:
Apr 2019 to Dec 2021 Ongoing
Type:
Communication, Dissemination & Exploitation
Custom Software
Digital Marketing & Communication
Graphics & Promotion
Web-based Solutions
logo Takeuchi

Our role

Today Trust-IT is managing the Italian Takeuchi website, which is the single point of access to all services provided by the Takeuchi network. 

The work on the website is supported by a digital communication strategy to retain the community, through online services on different channels for Takeuchi vehicle owners, enthusiasts and potential new buyers. Trust-IT is managing the creation and development of thematic campaigns and daily activities aimed at increasing the number of visitors to the websites, like:

  • Evolution of the visual layout, information architecture and content.
  • Implementation of Dealer maps for the network of Takeuchi Dealers in Italy.
  • SEO Optimisation.
  • Creation of graphical banners/images for digital use.
  • Launch and optimisation of Google Ads Pay-Per-Click campaigns.

Results

The Takeuchi project has achieved the following results:

  • +136% new visitors to the website
  • +112% visits to the website
  • +62% of accounts reached on Instagram
  • +19% of followers to the Facebook page

If you would like to learn more about working towards measuring your dissemination results and in providing support in your digital and communication marketing activities, then we’d be happy to tell you more and provide you with a quote.

Contact us today!