Brief description
MIDI EQUIPMENT S.p.A is the Italian official distributor of Takeuchi. Since April 2019, MIDI EQUIPMENT has entrusted the management of its online presence to Trust-IT through the development of a dedicated website and a monthly digital communication strategy to increase its users’ community engagement.
Apr 2019 to Dec 2021
Ongoing
Type:
Communication, Dissemination & Exploitation
Custom Software
Digital Marketing & Communication
Graphics & Promotion
Web-based Solutions
Website:
http://www.takeuchi-italia.it/
Our role
Today Trust-IT is managing the Italian Takeuchi website, which is the single point of access to all services provided by the Takeuchi network.
The work on the website is supported by a digital communication strategy to retain the community, through online services on different channels for Takeuchi vehicle owners, enthusiasts and potential new buyers. Trust-IT is managing the creation and development of thematic campaigns and daily activities aimed at increasing the number of visitors to the websites, like:
- Evolution of the visual layout, information architecture and content.
- Implementation of Dealer maps for the network of Takeuchi Dealers in Italy.
- SEO Optimisation.
- Creation of graphical banners/images for digital use.
- Launch and optimisation of Google Ads Pay-Per-Click campaigns.
Results
The Takeuchi project has achieved the following results:
- +136% new visitors to the website
- +112% visits to the website
- +62% of accounts reached on Instagram
- +19% of followers to the Facebook page
Are you looking for a partner that can build your new website or revamp your existing one?
A partner that can help you define and execute your online strategy and satisfy your communication needs?
