Brief description

MIDI EQUIPMENT S.p.A is the Italian official distributor of Takeuchi. Since April 2019, MIDI EQUIPMENT has entrusted the management of its online presence to Trust-IT through the development of a dedicated website and a monthly digital communication strategy to increase its users’ community engagement.

Duration:
Apr 2019 to Dec 2021 Ongoing
Type:
Communication, Dissemination & Exploitation
Custom Software
Digital Marketing & Communication
Graphics & Promotion
Web-based Solutions
logo Takeuchi

Our role

Today Trust-IT is managing the Italian Takeuchi website, which is the single point of access to all services provided by the Takeuchi network. All updated information about its products (diggers, mini dumpers and heavy machines), financial services, post-sales services, sales distributors, merchandising, news and contacts can be found there. The website offers an area dedicated to geolocation of the Italian dealers too. Consequently, the website is the main point for accessing the most relevant information about the Takeuchi world.

The work on the websites is supported by a digital communication strategy to retain the community, through online services on different channels for Takeuchi vehicle owners, enthusiasts and potential new buyers. Trust-IT is taking care of the -creation and development of thematic campaigns and daily activities aimed at increasing the number of visitors to the websites.